The Beginning – A shared passion becomes a mission
Product Initially
Product TodayThe bemaxx Story: 3 Friends, 1 Dream, Millions of Happy Customers
Want to know a little about the vision behind bemaxx?
It all started back in 2015 with three best friends in Vienna, all obsessed with health and fitness and becoming the best version of ourselves...
Bernie was a CrossFit enthusiast (AKA nut!), obsessed with pushing his limits.
It was Bernie’s frustration that ignited our initial spark…
It was impossible to buy a high-quality speed rope for serious training.
That’s when we came together and decided to make it ourselves.
But this was far from straightforward…
Sourcing was impossible… and every prototype sent our way was either far too expensive, terrible quality, or both.
The Journey – How bemaxx was built from the ground up
Product Initially
Product TodayAnd so, we spent months visiting countless factories around the globe, searching for a partner that could match our high standards and values…
A partner that operated ethically, treated staff fairly, produced quality goods, and cared deeply about the craftsmanship that went into production.
Together, we built the best speed rope the European market had ever seen.
And with that, bemaxx was born, with many more iterations and incredible products to follow.
We started selling on Amazon Germany, then expanded across Europe and into the US, and now, through this very online store you’re visiting today.
From the beginning, we refused to settle for mediocrity. Something we’re proud to have never wavered from…
Today – What bemaxx stands for today
With over 3 million happy customers and tens of thousands of 5-star reviews, we couldn’t be happier to welcome you to the bemaxx family.
At bemaxx, we listen to our customers — it’s your ideas that shape the brand!
We don’t cut corners.
This is 10 years of experience, thousands of product iterations, and strong relationships with the best manufacturers in the business.
That’s why bemaxx is one of the most loved and trusted home fitness brands today.
We provide you with all the gear you need for an active and healthy lifestyle so you can look and feel your best.
And we’re thrilled to welcome you to the club!
— David, Bernie, & Markus
Our logo 2025 vs. 2015
...and back then
Today