The Beginning – A Shared Passion Becomes a Mission
...and back then
TodayThe bemaxx story: 3 friends, 1 dream, millions of satisfied customers
Would you like to learn more about the vision behind bemaxx?
It all started in 2015 in Vienna – with three best friends who were obsessed with health, fitness, and the desire to become the best version of themselves... Bernie was a true CrossFit enthusiast (also known as Ganiac! ) – always on the lookout for the next challenge.
His frustration was what ignited the first spark…
It was simply impossible to find a high-quality speed rope for serious training. So we decided on the spot: Then we’ll just make it ourselves. But that was easier said than done...
The search for a suitable manufacturer was a nightmare – and every sample we received was either completely overpriced, of miserable quality, or both.
The Journey – How bemaxx was built from the ground up
...and back then
TodaySo we personally set out and visited countless factories around the globe for months – in search of a partner who shares our high standards and values.
A partner who produces fairly, treats its employees with respect, pays attention to quality, and values true craftsmanship. Together, we developed the best speed rope the European market has ever seen.
And thus, bemaxx was born – with many more innovative products to follow. We started on Amazon Germany, gradually expanded throughout Europe and into the USA – and now you can also find us here, in our own online shop.
From the very beginning, it was clear: mediocrity is not an option. And we have not changed that to this day – we are proud of it.
Today – What bemaxx stands for today
With over 3 million satisfied customers and tens of thousands of 5-star reviews
we are thrilled to welcome you to the bemaxx family.
At bemaxx, we listen – your ideas shape our products. We don't do things halfway. That’s 10 years of experience, thousands of product iterations and strong partnerships with the best manufacturers in the industry.
That’s why bemaxx is now one of the most popular and trusted home fitness brands.
We provide you with everything you need for an active and healthy lifestyle – so you feel good and look great.
Glad to have you with us!
– David, Bernie & Markus
Our Logo 2025 vs. 2015
...and back then
Today